RealtorMarketingInfo Blog

This is my first attempt at blogging.  So, not sure how it’s going to go. 

 I’ve created this blog to put up information on realtor marketing and discuss pertinent issues revolving around around that topic and other real estate issues.  I hope that my readers will find these discussions interesting and valuable. 

My interest in the subject of realtor marketing comes from my observations of various realtors trying to sell my house and property.  I’ve come to the conclusion that most realtors have not been taught the art of marketing that would benefit them in their quest to gain new clients and sell listings. 

I’ve been an internet marketer since the late 1990’s and have learned how to direct market to customers.  I go for the response and sales.  This has applications in the world of real estate but so many realtors are not aware of these methods.  I’ve also consulted realtors and have helped them increase the size of their agencies and their profits using these techniques.

 I believe that realtors could benefit from learning direct marketing techniques which would increase their business and put more money in their pockets.  I plan on using this realtor marketing blog to go over some techniques that would apply to the real estate field.

I welcome comments and would like to hear from you about topics you think I should discuss and your comments on real estate marketing. 

I just got done eating lunch with a friend of mine that just became a real estate agent.  He was telling me that he was on “floor duty” today at his agency’s office.  It was boring according to him.  Some call-ins and one walk-in. 

He really couldn’t see this type of duty helping him.  Well, I told him about another realtor I knew who welcomed his stint on the “floor”.  This realtor told me that he made about 20 percent of his income (more in some good years) from the contacts he made while managing the agency’s phone and walk-ins. 

You can’t pass up the potential for new clients that can be found because you don’t like sitting there waiting for the phone to ring.  The next phone call could be your new client.  Be sure to get all the information you can from the person on the other end. 

Most of the time they are trying to get addresses for housing that they’ve seen in the newspaper or other publication.  But you should press them to give you their personal information.  Name, phone number, address (including email), and the type of property they’re looking for. 

Be sure to tell them that they can call you if they see other properties while they’re looking to get the details.  Point out to them that the listing can be with another agency but they have a direct line, through you, to any listing in the area.  You are a cell phone call away for the specifics on any property. 

Be sure to follow up immediately.  An email or postcard thanking them for calling and explaining how you can be a help with their quest can go a long way.  If they’ve told you what they’re interested in, you can also send them some MLS listings to look at and save them time sorting through the jungle of listings available. 

The point is, there’s opportunity in all your realtor duties.  Take advantage of them and you will be on your way to increased sales. 

Every real estate agency has its own website with real estate agents in the firm and their listings.  But each realtor should have their own website to fit into their personal marketing scheme. 

A personal realtor website has become important in this competetive business.  This is your personal website to sell yourself as the real estate agent of choice.  It should be separate from the agency’s website. 

This realtor website should contain good content about why perspective clients need you to aid them in accomplishing their dreams.  It should be “magnetic” in this respect.  This means that you should not be dwelling on your qualifications.  But you should point out the benefits of using you to the seller and buyer. 

This personal realtor website should have a means to capture potential clients personal contact information.  This should be an opt-in form which is submitted and immediately responded to through an “autoresponder”.   The opt-in form should also include a “comment box” where the perspective can give details as to what they are looking for or have for sale.  Some realtors have separate forms for potential sellers and buyers. 

This quick response is important in the communication line between the realtor and client.  And it’s the first step in producing a sale.  The autoresponder should also send you an email with the perspective’s information so you can phone or email them to begin your follow-up. 

Your realtor website can also contain pertinent information that sellers and buyers are looking for.  Information about the selling process, buying process, and steps needed to be taken by the seller to prepare their property for sale.  You can provide these directly on the website or prepare special reports that can be downloaded after the potential client provides their contact information.  This is a great way to give customers the information they want and provide you with their personal information at the same time. 

There are many other uses for a personal realtor website.  You can find out more about realtor marketing techniques at: http://www.realtormarketinginfo.com  Marketing yourself as a trusted realtor is the means to increase your business and sales.

Sales pages are the means that internet direct marketers make their sales.  Sales pages are a sales letter that is put up on the web.  They are patterned after the direct mail marketer’s way to get you to buy their product or service.  Sales letters have been around since the early 1900’s and are the proven method for driving sales.

 Realtors have yet to pick up on using sales letters in the form of sales pages on their personal realtor website to sell their listings.  Yet, this is one of the best means to introduce the potential buyer to a listing and pre-sell them on wanting to see the property and buy it. 

Realtors can also use sales letters to interest sellers in using them as their real estate agent.  This is also a very efficient method for this purpose and it can incorporate automation in the process to cut down on the time the realtor has to spend on this task.

Unfortunately, most real estate agents don’t know how to write a sales producing letter.  They fall back on traditional advertising instead of using the direct marketer’s way of concentrating on one product (or in this case, one listing) at a time. 

The realtor should consider using this technique to increase business and sales.  But this will mean having to write the letter.  To make writing a sales letter cheap and efficient, the realtor could use a software program like Sales Letter In A Box to accomplish this task.

This program makes it so simple.  Just fill in the blanks and the sales letter and page are generated for you.  So, don’t be scared of writing sales letters again. Give it a try and see your sales soar.