Realtor Marketing - Floor Duty
I just got done eating lunch with a friend of mine that just became a real estate agent. He was telling me that he was on “floor duty” today at his agency’s office. It was boring according to him. Some call-ins and one walk-in.
He really couldn’t see this type of duty helping him. Well, I told him about another realtor I knew who welcomed his stint on the “floor”. This realtor told me that he made about 20 percent of his income (more in some good years) from the contacts he made while managing the agency’s phone and walk-ins.
You can’t pass up the potential for new clients that can be found because you don’t like sitting there waiting for the phone to ring. The next phone call could be your new client. Be sure to get all the information you can from the person on the other end.
Most of the time they are trying to get addresses for housing that they’ve seen in the newspaper or other publication. But you should press them to give you their personal information. Name, phone number, address (including email), and the type of property they’re looking for.
Be sure to tell them that they can call you if they see other properties while they’re looking to get the details. Point out to them that the listing can be with another agency but they have a direct line, through you, to any listing in the area. You are a cell phone call away for the specifics on any property.
Be sure to follow up immediately. An email or postcard thanking them for calling and explaining how you can be a help with their quest can go a long way. If they’ve told you what they’re interested in, you can also send them some MLS listings to look at and save them time sorting through the jungle of listings available.
The point is, there’s opportunity in all your realtor duties. Take advantage of them and you will be on your way to increased sales.
Posted: April 20th, 2006 under Real Estate Marketing, Offline Realtor Marketing.
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