Archive for May, 2006
Break Through to New Real Estate Techniques
I recently received an email from a young man named Scott. He had read my posts on this blog and then checked out my RealtorMarketingInfo.com . It was nice to know that someone had read the blog.
Scott told me that he had recently become a real estate agent and was working for a national firm […]
Posted: May 2nd, 2006 under Real Estate Marketing.
Comments: none
Your Realtor Unique Selling Proposition
Direct response marketers use what’s called the USP or unique selling proposition to focus their advertising around. Realtors should also be using the USP strategy in their marketing.
Here’s a little exercise that you can do which will illustrate what I’m talking about. Pick up your phone book and go to the real estate section of […]
Posted: May 4th, 2006 under Real Estate Marketing.
Comments: 1
Target Your Real Estate Advertising to Specific Audiences
The question to ask yourself when considering who to send your real estate ads to is: Do you know the demographics of your clients? Clientel demographics can be very informative on how you should proceed with your advertising campaigns.
Knowing the right audience to target your advertisements to can result in a considerable return on your […]
Posted: May 8th, 2006 under Real Estate Marketing, Offline Realtor Marketing.
Comments: none
Real Estate Advertising: Branding vs. Direct Marketing
I find it sad that so many realtors copy the big corporations with their advertising. I can see why corporations use such institutionalized marketing techniques, but fail to see why so many real estate agents copy this at the local level.
Essentially, this type of brand name advertising says to the prospect, here we are, here’s who […]
Posted: May 16th, 2006 under Real Estate Rambles.
Comments: 1