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Archive for June, 2006

Using Homes Magazines to Boost Your Listings

I’ve been doing some research the past week on homes magazines.  It is amazing to me that up to 20% of people that pick up a homes magazine outside their local Wal-Mart or grocery store are actually looking to sell their house. 
These people are starting their early research and the research that they are doing […]

Real Estate Marketing Networks

The real estate business is a people business.  We all know that.  But how does a real estate agent profit from the network that he/she develops? 
Most realtors would answer this by talking about testimonials and referrals.  But there is another aspect of this question that is often ignored.  These are the professional connections that you […]

The Most Important Word in Real Estate Advertisements

I’ve been doing some testing with a realtor friend of mine with his real estate advertisements.  We’ve found what we believe to be the most important word that has taken his real estate ads and boosted their response 483% over not using this special word. 
Imagine having more that many more people responding to one of […]

Effective Real Estate Marketing

An effective real estate marketing scheme is a total system that consistently, predictably, and reliably makes your phone and fax machine ring, brings mouse clicks to your real estate web site, and puts email inquires in your “inbox” from real estate leads that are predisposed to do business with you and your real estate agency. 
Good […]